Role: AI Business Consultant
Green Lens: AI sustainability tracker app, using product label recognition to assess sustainability scores based on materials, production and certifications.
As an AI Business Analyst, I collaborated with Naturvårdsverket to explore how AI could strengthen youth engagement in sustainability. Using AI-driven social listening tools such as YouScan and Sprout Social, I analysed thousands of online conversations to understand how young people discuss sustainability — including their motivations, misconceptions and the barriers preventing them from taking action.
The analysis revealed a clear knowledge gap in how consumers interpret eco-labels, product claims and sustainability information. More than 60% of youth conversations showed uncertainty or mistrust toward sustainability labels, highlighting the need for a simpler and more transparent way to access reliable product information.
This led to the concept of Green Lens — a mobile app powered by image recognition, NLP and machine learning, designed to decode sustainability information in real time. By scanning a product label, users receive a clear sustainability score based on materials, production methods, certifications and environmental impact. The app also suggests more eco-friendly alternatives and provides bite-sized educational insights that support informed, everyday decision-making.
A concept-level prototype was created to demonstrate how product recognition, scoring and recommendations could be delivered in a clean, youth-friendly interface. The project showed how AI can translate complex sustainability data into practical actions, making sustainable choices more accessible while supporting long-term circular consumption habits.
Methods & Frameworks Used: Social Listening • Sentiment & Topic Analysis • Behavioural Insight Mapping • Concept Development • Youth Trend Analysis • Product Scoring Framework Design
Tools:Microsoft Copilot • Gemini Advanced • YouScan • Sprout Social • Miro • Figma • Notion • ChatGPT+ • Google Workspace
Skills:AI Strategy • Business Analysis • Sustainability & Ethical AI • Insight Reporting • Product Concept Development • Youth Engagement Strategy • Market Analysis • Data Analysis • Project Management • Stakeholder Management