Role: AI Business Consultant
Naturvårdsverket: Enhancing Youth Engagement in Sustainability Conversations and Initiatives
As an AI Business Consultant, I collaborated with Naturvårdsverket to analyse how young people engage with sustainability topics using AI-powered social listening tools. The project focused on identifying which sustainability themes young people discuss online, what actions they take, how they express motivation or resistance, and which demographic differences influence their behaviour and engagement.
Using tools such as YouScan, Mention Analytics and Sprout Social, I conducted large-scale social listening, sentiment analysis and content categorisation. I applied structured insight methods, including thematic clustering and behavioural pattern mapping, to identify where conversations were growing, where trust was low and which content formats young people actually respond to. The analysis highlighted clear gaps—for example, over 70% of youth discussions were reactive rather than action-oriented, signalling a need for more practical and relatable sustainability communication.
The findings were compiled into an insight-driven report with recommendations to help Naturvårdsverket increase youth participation and awareness. This included strategies such as creator-driven storytelling, interactive digital challenges, simplified eco-information formats and engagement concepts designed around youth habits and online culture. As part of the deliverables, I also created a prototype concept for an engagement-focused content format aimed at increasing practical sustainable actions among young audiences.
Methods & frameworks used:
Social Listening • Sentiment Analysis • Thematic Clustering • Behavioural Insight Mapping • Youth Engagement Analysis • AI-Generated Data Categorisation • Content Pattern Analysis • Strategic Recommendation Development
Tools:YouScan • Mention Analytics • Sprout Social • MySQL • Miro Notion • ChatGPT+ • Google Workspace • Gemini Advanced • Microsoft Copilot
Skills:
AI Strategy • Data Analysis • Social Listening & Insight Generation • Insight Reporting • Business Analysis • Sustainability Communication • Youth Engagement Strategy • Product Concept Development • Project Management